My Golf ProShop’s proprietary Spine Alignment System

With this iron, the operative words are
MAXIMUM FORGIVENESS.

The twin cut sole features an undercut channel embedded with a tick
mass near the sole plate. This gets your shots up and into the air
with optimum trajectory. You get the ball up and flying… with ease.

A cambered sole gives you perimeter weighting. Hit this iron on
the heel or toe… or high or low on the face… and you
still get superior shot value.

Corvette Power Plant

Everybody wants to hit long, crisp, high irons. The real secret
to solid feel and better shotmaking lies in the shaft. Better Golf
Today is introducing for 2005 its high performance Alpha,
featuring its proprietary Spine Alignment System.

Instead of unloading “up” like other shafts, Alpha unloads “out,” towards the target. As a result:

• You get more clubhead speed because the shaft unloads in the direction of the target.
• You get much more ball striking consistency because you don’t have to “time” the release. The shaft is unloading with you… not against you.
• You get more center hits. As you well know, hitting it “in the screws” is one of sports’ greatest feelings.